• Headlines and advertisements Faulty Wands Recalled is a news article appearing on page 1 of the Daily Prophet (DP1). The Department of Magical Equipment Control issued a warning about defective wands being sold in Diagon Alley by the shady street peddlar “Honest” Willy Wagstaff, who is also suspected of selling sub-standard… Read More
• Character Mundungus Fletcher is a rather dodgy character, a crook whose shady business dealings are always getting him into trouble. However, he’s also a member of the Order of the Phoenix. Read More
• Businesses Floo Pow is the only licensed producer of Floo Powder in Britain. It’s headquarters are in Diagon Alley. Read More
• Event Using Floo powder for the first time, Harry fails to follow all the instructions he’s given by the Weasleys and ends up one fireplace off. It happens to be the fireplace in Borgin and Burkes, a shop in Knockturn Alley selling all manner of dark magic items. He barely hides… Read More
• Character Florean Fortescue was the owner of an ice cream parlor in Diagon Alley. Florean knew quite a bit about history; When Harry was living at the Leaky Cauldron for a couple of weeks in August of 1993, he spent part of his days working on his homework at Florean’s shop. Read More
• Businesses, merchants, and shops Florean Fortescue’s Ice Cream Parlor is a restaurant in Diagon Alley with outdoor tables (PA4). The shop was boarded up after Florean disappeared mysteriously in 1996 (HBP6). Harry bought strawberry-and-peanut-butter ice cream for himself, Ron, and Hermione while they strolled around Diagon Alley during their visit in… Read More
• Businesses, merchants, and shops Flourish and Blotts is a large wizarding bookshop in Diagon Alley. Flourish and Blotts is located “about halfway down Diagon Alley on the left hand side” (JKR/Twitter 8/9/15). Filled with shelves stacked to the ceiling, Flourish and Blotts is the primary – and perhaps only – supplier of textbooks for schoolbooks for Hogwarts (… Read More
• Broomsticks Flyte and Barker are the manufacturers of the Twigger 90 broomstick, which was developed in 1990 to rival brooms from the Nimbus Racing Broom Company. Although expensive and with extra features, it had an unfortunate tendency to warp (QA9). Read More
• Event As they stand ready to leave Hogwarts, flying off into the sunset on their brooms, they announce to the awed crowd of students: “If anyone fancies buying a Portable Swamp, as demonstrated upstairs, come to number ninety-three, Diagon Alley – Weasleys’ Wizarding Wheezes. Our new premises!” Fred and George Weasley worked for… Read More
• Sweets Fudge flies are a Honeydukes sweet that Scabbers, Ron’s rat, enjoyed. Read More